Certificate For Friends
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Last year, businesses sold 23 billions worth of gift cards (also named gift vouchers or gift certificates). How much did you business sell? If you don’t yet offer gift certificates for your customers, you are missing out on a very profitable sales channel.
Opportunity to make more sales
Walmart, HomeDepot and other stores make billions of dollars every year by selling gift cards. But it’s sometimes overlooked that small businesses can also benefit from it. Indeed, by doing so, you will add a new sales channel, and this could potentially be a very lucrative one. Massage therapists, golf clubs or dance schools would benefit from it. But so would photographers, wedding stores, restaurants and countless other businesses.
Getting referred to new potential customers
The best part of a gift voucher is that, in addition of being a gift to the recipient, it’s also a gift for your business. It allows your business to get referred to by a friend or relative of a potential customer. And you get paid for it! That means that you could get a new lifelong customer that you would not have been able to reach otherwise. The person buying the gift certificate is actually vouching for your business, saying: “here, I trust what this business offers. My friend, I think you should check it out.”
Helping customers to find a gift
Truth is, people are often at a loss to find gifts for their friends and relatives. If you can help your customers in finding a suitable gift, they will be happy that you relieved them of the stress of having to think too much and search endlessly for a gift. This is especially true for service businesses, since then people don’t have the hassle to find out whether the person already owns a given product.
Free marketing tool
A gift card program has tremendous marketing power. It allows people that trust your brand to promote it to their friends. This is very beneficial for your branding, generating positive word-of-mouth around town. And as we noted it earlier but it is worth repeating, it is not only free but you’re getting paid for it.
Giving gift certificates to show appreciation to your loyal customers
Moreover, you can also use to reward loyal customers. By giving them to loyal customers, you’re telling them that they’re important to you and that you want to show it to them.
Giving gift certificates to compensate for a mistake
If you make a mistake in your business towards a customer and you want to say that you’re sorry, you could give a gift voucher to show that you really mean they’re important to you. This will also improve customer loyalty, and people will tell their friends how great and helpful your business is.
Gift Certificate Factory provides gift certificate templates that you can print and sell to your customers. You can also find additional resources about how to sell gift certificates and gift certificate resources for small businesses.